John Anthony Guida

Chief Analyst & Communications Officer • Aug 2019 – Present • Naples, FL

Directed data analytics efforts for proprietary market reports and internal intelligence platforms.
Oversee marketing, design, development, and communications across digital, print, video.
Developed systems for client reputation management and real-time market data visualization.
Manage IT operations, including support services and infrastructure maintenance, to ensure organizational efficiency.
Analyze rail trends, crude and refined product movements, and macroeconomic data to inform strategic insights.
Translate complex economic data into strategic insights for executive decision-making and client guidance..

Created a custom PFL web solution integrated with internal CRM functionality for optimized workflow.

Sole developer of PFL CRM and DRM solutions (image intentionally redacted for privacy).

Internal rail market publishing tool designed for efficient, real-time content distribution (preview shown).

Platform for automated creation of charts and reports, not including Weekly Rail Commentary.

Director of Business Development • 2015 – Mar 2019

Produced and managed multimedia content, including vehicle showcases, educational tutorials, and marketing videos.
Oversaw social media strategy with continuous analysis of audience engagement and performance insights.
Created and implemented precision-targeted email campaigns to enhance reach, open rates, and conversions.
Designed and implemented performance reporting tools measuring sales effectiveness and client engagement.
Oversaw the upkeep and performance of dealer group websites, enhancing user experience and reliability.
Developed and delivered training on internal systems, sales methodologies, and operational best practices.

Internet Sales - Business Development Manager • Dec 2010 – 2015 • Naples, FL

Cultivated and sustained long-term client relationships, fostering loyalty and trust.
Designed and executed large-scale email marketing campaigns.
Handled inbound digital communications, providing tailored advice to meet client needs.
Directed BDC departmental development, establishing standardized workflows and operational best practices across the dealer group.

Department of Information Technology Manager • 2013 – 2014 • Naples, FL

Directed and cultivated the IT department’s expertise in diagnostics, repair, and technical sales.
Provided expert hardware repair services across retail and field environments and facilitated seamless network installation projects.
Enhanced operational efficiency by redesigning workflows and implementing comprehensive cross-training programs.
Managed end-to-end business operations, encompassing nightly financial reconciliation.

Professional Experience